When I created the very first version of Abduzeedo I did a simple logo because I didn't have much time back in 2006, I wanted the blog up and running as faster as possible. However after a few months I decided that it would be cool to have a nice and unique logo, but without using any symbol. That's why I chose to create a font instead of using an existing one and with Adobe Illustrator new anchor point features this task is much easier.
The wallpaper of this week is an image created by the mighty James White for FITC Toronto 2012. It's another amazing work coming from James for this amazing event that FITC is.
The game has changed and FITC is on it! Featuring over 70 renowned digital creators from around the globe, FITC Toronto attendees will be privy to the knowledge of the best and brightest in the digital space. Covering everything from HTML5 to making digital art, this three day festival offers a line-up that will leave attendees inspired to create in new and innovative ways.
The book suggestion of this week is about branding and it's a recommendation from one of our favorite graphic designers out there, Roger Oddone. The book is called Designing Brand Identity: An Essential Guide for the Whole Branding Team and it covers everything you need to know about branding, from its definition to how come up with the most efficient strategy.