logos

Future Mechanics Corporate Identity by Roger Oddone

abduzeedo — Tue, 10 Jan 2012 04:55:08 +0000

Visual Identity is one of my favorite fields in terms of design. It always impresses me how designers represent companies and create brands through simple design work. Roger Oddone is a very talented designer and great friend of mine that really knows how to create beautiful and compelling visual identities.

The Corporate Identity we will feature today is from Roger Oddone for a company called Future Mechanics

For more information visit http://www.rogeroddone.com.br/

About the author

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. You can get in follow us via Twitter at @abduzeedo

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Nike Laces by Hugo Silva

abduzeedo — Fri, 30 Dec 2011 07:11:47 +0000

We always say that personal projects is the best way to learn and do what we love. We do that all the time with Abduzeedo in our tutorials and wallpapers and we always admire other designers that do that too. That's the case of Hugo Silva and the brilliant Nike Laces.

Hugo Silva is a graphic designer and illustrator from Lisbon. He works in the design industry for over 4 years focusing on identity, corporate, editorial, packaging and illustration. Hugo has a BA Graphic Design and a Master Design Visual Culture at IADE-Creative University.

Nike Laces is a very smart idea of creating the nike logo with shoe laces. Check it out.

Idea

Final Results

For more information visit Hugo's Web site at http://www.behance.net/yhello

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Book Suggestion: Symbol

abduzeedo — Wed, 30 Nov 2011 06:30:22 +0000

The book suggestion of the week is called Symbol and it's a great book for those willing to learn more and improve their design skills on symbols. It shows over 1300 symbols organized in 2 styles abstract and representatinonal with sub groups within those 2.

About the Book

The book features over 1300 symbols, organized into groups and sub-groups according to their visual characteristics. Each category includes a short introduction, with expanded captions providing information on who the symbol was designed for, who designed it, when, and where appropriate, what the symbol stands for. These sections are interspersed with short case studies on both classic examples of symbols still in use, and exceptional examples of recently designed symbols.

About the Author

ngus Hyland is a graduate of the RCA and a partner at Pentagram Design London. In 2001 Hyland was the co-curator with Roanne Bell of "Picture This", a British Council exhibition featuring the work of London illustrators.

Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico, and Varoom.

Buy This Book

* Images by David Airey

About the author

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Inspiring Visual Identity Construction Guides

abduzeedo — Wed, 17 Nov 2010 02:41:42 +0000

When we see a symbol or a custom designed typeface of a logo we tend to forget how much work was put into not only the graphic elements but the ideas and goals behind that design. There are very important details that make a good visual identity, from the right color choice to the construction guide of the elements in which all the adjustments are done and proportions are defined. It's in my opinion one of the coolest parts of the design process of visual identities.

In this post I've selected some visual identity projects from Behance that illustrate a little bit of this attention to the details and the beautiful work done on the projects that follow. I'm sure they will also inspire you to do the same with your future projects.

SDP

Kaleidoskop

By Rene Bieder

ApexBrasil

St-thermohus

By Sebastian Gram

Corporate visual identity management involves the planned maintenance, assessment and development of a corporate visual identity as well as associated tools and support, anticipating developments both inside and outside the organization, and engaging employees in applying it, with the objective of contributing to employees' identification with and appreciation of the organization as well as recognition and appreciation among external stakeholders. - Wikipedia

SILVER STONE

By Cheltsov Kirill

ajeva

By Julian Hrankov

Danish law company Leoni Advokater

By Hello Monday

Eastgate

By Creative United

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Logo Inspiration: Comic Characters

guest — Fri, 27 Aug 2010 05:52:56 +0000

Everyone likes superheroes and other comic book characters. There is a plethora of stories and with subjects ranging from humor to the morbid. Comic books are deeply rooted in global culture, so that today we have several film adaptations of great box office.

Something that is very interesting is when we see superheroes as brands, some of them are easily identifiable by color and shapes. I usually say that the most famous are precisely those that are most remembered. So I decided to make a selection with the logos of super heroes that I thought were the most important and also my favorites. Hope you enjoy it.

Superman (by Valiance)

Green Lantern (by graf-fx)

Spider-man (by picard102)

Batman (by crazySmiley)

Fantastic 4 (by stanlydan)

Wonder woman (by user-01)

Captain America (by Mickka)

V (by jammer909)

Venom (by RoADkiLL86)

The Watchmen (by ash369)

Flash (by kelymin)

Spawn (by donner9)

The Incredible Hulk (by RichCG)

The Punisher (by NoMoS)

The Darkness (by ravenhawk002)

X-men (by vickinator)

Hellboy (by quadrophonic)

About the Author

Hey buddies! I'm Marcos Torres, a 19 year old art director/freelancer from Brazil, I'm here to bring some new interesting stuff to you. You can see my portfolio at http://flickr.com/marcostorres. Any request or jobs opportunities contact me via email to marcostorres90@gmail.com, also follow me on twitter http://twitter.com/marcos333 to get in touch with cool design news.

Elegant and Creative Branding Works

abduzeedo — Fri, 16 Apr 2010 10:30:19 +0000

Visual Identities or brands are the first contact people have with your company, it's like the image of your company how we see it at first sight, that's why a good visual identity is becoming very important. Today the user experience is what makes the difference and the best way to create this experience is through design.

In this post we will show you some elegant and creative brand works. These projects were selected browsing several others at Behance.

Muggie Ramadani (http://www.behance.net/muggieramadani)

Muggie Ramadani runs a studio called shortened to MRDS. Specializing in clean, effective and well thought out design they always succeed in communicating well. The work speaks for itself, bold typography with strategically planned brand aesthetics. No one can be unimpressed by the work this studio puts out.

Project: KönigArchitektur

Project: Max Chocolatier

Denis Olenik (http://www.behance.net/maximalist)

Denik Olenik is an independent brand developer based in Belarus. His style incorporates gorgeous colors with interesting geometric shapes. Structured and well planned identity work that is always recognizable. The work designed by Mr. Olenik is always more than impressive.

Project: Avivo

Project: Starbaltic

Robinsson Cravents (http://www.behance.net/robinssoncravents)

Robinsson Cravents is another independent designer who has a real talent for unique and outstanding logo design work. The brands he develops carry a strong unique style that is quickly drawing attention. A nice classic look with a clean modern approach.

Project: HRJ

Sam Gretti's Signature Slices

Laboratory (http://www.behance.net/laboratory)

The Laboratory is an American studio run by three young professionals. The work is clean and consistent and always communicate perfectly without any loss. Their use of interesting materials makes some of their work a supremely outstanding example of practical modern design.

Project: Freq Nightclub

Project: Radioscope Networks

This articles was written and sent to us by Candice Coca. If you want to share your inspiration with us just send them via email to abduzeedo@abduzeedo.com. Thanks a lot Candice :)

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Great Collection of Visual Identities

Daniela — Tue, 27 Oct 2009 13:17:44 +0000

Design a logo is just a part of the process of creating a visual identity. There are so many different applications that we, as designers, have to think about and then design them. That can be business cards, brochures, envelopes and other collaterals. Now, it's very important to have in mind that this process is not simply placing the logo and that's it. Every piece has to be thought and created to commnunicate the goals and image of the company we're designing for.

Corporate visual identity plays a significant role in the way an organization presents itself to both internal and external stakeholders. In general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics. Four functions of corporate visual identity can be distinguished. Three of these are aimed at external stakeholders. - Wikipedia

Below I've selected quite a few references of visual identities I used for inspiration on some of the projects I've been working on. If you want to get more information, click on the images to visit the pages of the authors and learn more about them.

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About the author

My name is Daniela Zatti, I'm a graphic and product designer from Porto Alegre, Brazil . I Love art, music and colors, currently working with surface design for products. You can contact me at danielazt@yahoo.com or follow me on Twitter http://www.twitter.com/danielaz

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Amazing One Element Logos

PauloGabriel — Thu, 04 Jun 2009 11:26:55 +0000

Probably one of the best ways to be successful with a new logo is to really think it through. Making anything, just to get rid of it won't make you a good designer. You might think you gotta go with the standard logo: graphical element + logotype, but you don't have to, actually.

A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand.

That said, one element logos are the ones that got one or another. These are some great exemples of successful logos that achieved their objective by solving their problems with creativity. It's not necessary to have an icon supporting your logotype... or a logotype supporting your icon. If you find the right balance in a single element, then most likely you're good to go! So, here are some amazing one element logos that I collected from amazing Logopond. I hope you enjoy these! Cheers!

About the author

Hello, everyone! I'm Paulo Gabriel, designer from Porto Alegre, Brazil, born in 1984. I have worked as a webdesigner since 2006, but websites and blogs have been a hobby for me since 1999. Here in Abduzeedo, I try to bring only the hot stuff for you... and hope that all of you enjoy my posts! For more cool stuff, you may also follow me on Twitter.

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Brainstorm #9 Logo Process

abduzeedo — Wed, 29 Apr 2009 09:48:45 +0000

Last month Carlos Merigo, from Brainstorm #9, one of the biggest and most prestigious Brazilian blogs, contacted me asking if I would be interested in redesigning his blog brand. I was totally amazed by the opportunity to work on a project like that. I knew it would be challenging because of the target audience, mostly advertisers and people who really know about that matter.

Briefing the design process

The first thing when designing a logo, is to understand the context, history and what's the image it has to deliver to the audience. Asking Carlos about the meaning of the logo, he explained to me that the logo was, of course, related to “brainstorming”.

Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution of a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn in a book called Applied Imagination. Osborn proposed that groups could double their creative output with brainstorming. - Wikipedia

Now, about the number #9, it was a really nice story: he was looking for something that would make the name stand out, Brainstorm was way too simple. Then he saw on his table the famous White Album by the The Beatles. He decided to take a look at the name of the songs and found the Revolution #9. That gave him an insight, because even John Lenon himself once said that that song was the weirdest, longest and probably most hated Beatles song.

John Lennon wrote this with contributions from Yoko Ono. It's a highly experimental piece, which Lennon once called "The music of the future." It is the most controversial and bizarre track on the album - you have to have a very open mind to appreciate it.

The work is credited to Lennon/McCartney, though it was primarily the effort of John Lennon. (This was Lennon and McCartney's standard practice, to share songwriting credit on all songs written by either or both.) George Harrison, Ringo Starr, and Yoko Ono made small contributions, while Paul McCartney did not actively participate in the track's creation. Ono's avant-garde influence on Lennon's compositional style is clear throughout "Revolution 9." - Wikipedia

I had to listen to the song, and it’s definitely a crazy song, full of looping and sort of a collage of different things, pretty much like a brainstorm.

That was the current logo.

So the keywords from my little brainstorm were:

Loop
Collage
Avant-garde

Logo References and Sketches

Before going straight to the computer, I worked on some sketches, exploring a few concepts using the keywords that were selected before. Also I visit logopond.com for some logo references. You can take a look at some logos I used for reference at the Ultimate One Color Logos Inspiration article.

Logos from logopond for design references

The first idea was to keep the # symbol and add another element. In this case the lightning bolt.

I know, I suck at that but it's helpful ;)

First Idea

After having some interesting ideas on paper, it was time to go to Illustrator and work on the symbols. Below you can see one of my ideas, mixing the # and the lightning bolt.

The first symbol mixing the # with the lightning bolt

It was a nice idea and a good symbol in my humble opinion. It had a nice link with the previous logo, but there was a big problem: the number 9 wouldn't work well along with that symbol.

First Idea with the Logotype and versions

Selected Idea

Even though the first version came out quite nicely, I decided to work on another version, trying something different and using the number 9. With that in mind, I decided to mix the number and the lightning bolt symbol.

Second idea mixing the number 9 and the lightning bolt

Logotype

With the Avant-garde influence on the song Revolution #9, I simply had to use that font. I really like it, despite the fact that here in Brazil it was a default font in Corel Draw, the most popular software for vector design here. But what does that have to do with the font? Well, imagine that this is the default font... so when people send business cards to the bureau and forget to send the fonts, which one is used instead?

Yes, maybe it was the most used font ever here in Brazil, but with a few tweaks it would work fine.

Exploring the idea of looping, I played with some characters, mainly in the word Brain because ideas and complex thoughts are born in the brain, so it had to have a clear relation between LOOPING in the Brain. Also I used gradients to add some depth to the connections between the letters.

In the last letter, the "M", I nudged the symbol a bit over the letter, leaving a little gap between the symbol and the letters to avoid problems with the monochromatic version.

Selecting and playting with fonts

Final Result

I really believe that the new logo achieved the goals we had set in the very beginning of the project. A simple and iconic logo, relating to the Beatles song, Revolution #9.

Versions

Braincast

Braincast, the Brainstorm #9 screencast.

Site

Also I worked on the web site, but that's another story for perhaps another post in the future.

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Great TV Series Logos

GisMullr — Tue, 07 Apr 2009 10:18:52 +0000

TV Series are always a great option to watch since they have an amazing content to catch our attention and these days they can even turn us addicted to it. People that like Dr. House for an example, they can celebrate every diagnostic as it was the first, or Lost watchers for a chance, they keep thinking for hours about the whole solution and understanding to the situation the characters goes through.

TV Series logos are always a good combination of typography, colors and minimalist design. You practically never see a TV Series logo full of information or effects. Their main goal is to synthesize the series in a word that will get the audience attention and preference. In case you favorite series logo is not here, send it to us! By the way, my favorite is House. Enjoy...

House

Lost

Friends

Smallville

Terminator

Heroes

Gossip Girl

Grey's Anatomy

ER

Desperate Housewives

Supernatural

24 The Office

CSI

Numb3rs

Gilmore Girls

Sex and the City

Scrubs

Mythbusters

The X-Files

The 4400

Monk

Criminal Minds

And some old stuff...

About the author

Someone with a bachelor degree in Foreign Trade that really likes technology, design, photography and creativity. A person ‘digging’ a new way as a ‘geek apprentice’, blogger 'wanna be' and a communication lover! Current location: Porto Alegre, RS – Brazil
Twitter user: gismullr

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Great Examples of Colorful Gradients and 3D Effects in Logos

abduzeedo — Tue, 10 Feb 2009 11:24:22 +0000

Currently, I'm working on 2 logos for different companies. One of them is my design studio, Zee (http://zee.com.br). My design process for logos is simple: firstly I brainstorm some ideas and keywords that have relation with the business of the logo I'm working on, then I look for images or ways to make those ideas and keywords real. Of course there are more steps, one of them is checking other logos, not only for reference or ideas, but also, and perhaps the most important, to see if I'm not doing anything that has already been done.

There are excellent sites that showcase logos, my favorite is Logopond. They have a huge number of logos in their gallery, very useful to see how other designers approach some subjects on designing logos.

Because of that I selected some of the best logos I found on Logopond that use colorful gradients and subtle 3D effects.

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15+ Amazingly clever logos

Youssef Sarhan — Wed, 10 Dec 2008 03:06:47 +0000

Logo design is a huge part of graphic design. A logo is a name, symbol, or trademark designed for easy and definite recognition. I'd like to share with you a selection of logos that I feel are some of the best around. Hope you enjoy.

These are all taken from the book, 'Logo', a book from a design journalist, Michael Evamy, published by Laurence King. Laurence King have a great range of Art & Design related books.

London Symphony Orchestra
2001

USA Network
2005

Sandhurst Shrubs
2004

ARC Representation
2004

Eight, Corporate Communications Company
2005

Beyon, Office Furniture Supplier
2001

Fashion Center
1993

Message, Abbey Baptist Church
2001

Ohio National
1996

More 4
2005

Greenberg, Brand marketing research
2003

More Th>n
2003

The Lochness Partnership
2005

The Royal Parks
1996

The Guild of Food Writers
2005

Gotham Books
1998

No logo list would be complete without including the frequently discussed...

FedEx
1994
Note: If you dont see the arrow, look harder.

If you've got any logos you would like to share, please do.

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About the author

My name is Youssef Sarhan and I am a Graphic Design student at The National College of Art & Design, Ireland. I co-founded WhiteInk with my friend Tim Phelan; which we occasionally write on. I also talk about and give tutorials on motion design at Keyframe Kid. Have a read of either to learn more about who I am and what I do.

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10 trends that will define logo design in 2008 by LogoOrange.com

PauloGabriel — Wed, 27 Feb 2008 16:27:27 +0000

Please visit logoorange.com for the full article. The last article I wrote about logo design was about logo trends from past years. But now, 2008 logo design is getting some cool trends already.

It's important to be at the center of all design trends, because most of clients want to be at the hype. And the hype for trends right now are pretty cool. Some have been out there for some time now, and others are somewhat new. Check it out.

Update: The source link is at the bottom of this post. I found it on LogoOrange, during research for a logo i'm developing, and thought it would be nice to share with you. Every single time we post other people's work, we link them. Always.

Organic 3D

Waves - The New Swooshes

"Web 2.0" Logos

Transparency in logo design

"Underground" Typography - Minimal Fonts

At the source site (LogoOrange), you'll find further explanation about these and other trends, such as 'New Rainbow / Color Scale', 'Sci-Fi Fonts', 'Leaves Logos', 'The "Ugly" 80's' and 'The New Crest'.

Author: Paulo Antunes | If you want to write an article and have it published here send it via email to abduzeedo[at]abduzeedo.com

logos-2008-trends.jpg

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Best Band Logos

PauloGabriel — Thu, 21 Feb 2008 19:12:37 +0000

There are some great bands out there... from rock to hip-hop, from ska to punk rock. Not all of them have cool logos, but some are memorable.

"Whether it's gracing overpriced T-shirts or iconic drumheads, being furtively carved into classroom desktops or intricately inked on the bodies of the most dedicated fans, a band's logo can be just as memorable as its biggest single."

25. Ramones

24. Nine Inch Nails

23. Public Enemy

22. Korn

21. Aerosmith

20. Black Flag

19. Phish

18. H.I.M.

17. The Beatles

16. Bauhaus

15. The Cramps

14. Metallica

13. Abba

12. Wu-Tang Clan

11. Queen

10. Van Halen

09. The Misfits

08. The Grateful Dead

07. Scissor Sisters

06. AC/DC

05. The Who

04. Kiss

03. Yes

02. The Rolling Stones

01. Prince

Love Symbol, incorporates the glyphs for Mars (male) and Venus (female) and made it his own name.

Source: Spinner.

Author: Paulo Antunes | If you want to write an article and have it published here send it via email to abduzeedo[at]abduzeedo.com

cramps200x225.jpg

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Logos evolution

abduzeedo — Fri, 08 Feb 2008 17:14:54 +0000

Logo design is one of the most fascinating areas of design. Even though it might look easier to design a logo compared to a web site, the designer has to work on a word, sometimes with a symbol, that will represent a company or a product to thousands of people.

We’re so used to some tech companies logos that sometimes we think they’ve never changed, they were always like that. But the reality is that they changed, and some were completely redesigned, like IBM, Canon, and Nokia.

You’ve seen these tech logos everywhere, but have you ever wondered how they came to be? Did you know that Apple’s original logo was Isaac Newton under an apple tree? Or that Nokia’s original logo was a fish?

This article shows us a bit of the evolution of some very important tech companies, like Apple, Micrososft, IBM, Nokia. Below I show some examples but I definitely recommend you to read the full post from The Evolution of Tech Companies’ Logos.

logo-ibm.gif