advertising

Super Creative Ad Campaigns by Lorenzo Vitturi

paul0v2 — Mon, 11 Jul 2011 13:57:10 +0000

In the world of Advertising creativity is everything and Lorenzo Vitturi sure knows how to pull it off. Born in Venice, Italy, Lorenzo is a photographer/designer with a lot of experience and an amazing portifolio. Check out what and how he gets done.

For more from Lorenzo Vitturi visit www.lorenzovitturi.com

Freddy Olympics

Print campaign for Freddy the official sponsor of the Italian Team at the Olympic Games in Beijing

Big Bang Theatre

Palladium theatre print campaign

MeltinPot

Print Campaign and Catalogue

About the author

Hi there! I'm Paulo Canabarro, 26 year old web designer - paulocanabarro.com I'm from Brazil currently living and working out of Providence RI, USA. I'm truly passionate about design of all kinds, finding and sharing inspiration here has become part of my life. If you like to know more about me or get in touch visit my website paulocanabarro.com Stock me at Twitter and Dribbble

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Impressive Art Direction by Tom Emil Olsen

abduzeedo — Tue, 14 Sep 2010 04:27:08 +0000

Tom Emil Olsen is an award-winning Art director and Graphic designer with over 11 years of experience. Located in Aalesund, Norway, he has headed up several engagements and developed design solutions for important Norwegian and International clients. His various education includes Business Marketing, Advertising, Graphic design, Art, illustration and design.

The first time I saw one of his work I was totally blown away with the quailty and attention to details, some pieces are very simple but extremely elegant

For more information about Tom, visit his agency Web site at http://www.havnevik.no/#/Agenda/Hjem or his Behance Profile, there are an impressive number of images and information about his work, be prepared to spend a few hours checking out his portfolio, it's definitely worth it.

Proud, Orange & Blue

Aalesund Football Club is one of Norway's strongest brands. We have provided development of the clubs visual identity, overall marketing development and concept images.

Coldwater Prawns of Norway

Three former competitors with long experience of prawn fishing teamed up to form Coldwater Prawns of Norway to have a joint sales and marketing company. The company's boats account for about 60% of all shrimp that are caught by the Norwegian ocean-going vessels. Coldwater Prawns of Norway enters the future with one of the finest, purest and healthiest product in the world. The company were also recently announced Official Associated Member of Bocuse d'Or.

Tire Hotel

"We offer a one year stay for four. Including two annual Tire shifts, cleaning and storage of your summer and winter tires, as well as annual wear check. We provide your tires a wonderful stay throughout the year. They get the best service, cleaning and care. The tires are checked for wear, so you can be sure that your safety is ensured when the car will hit the road again. If the tires have excessive wear, you will be notified so that we can replace them with new and safe tires."

SUROFI

Rebranding of a 65-year-old visual identity. SUROFI was founded 24 July 1945, and is the second largest sales organization in the whitefish sector in Norway. SUROFI have a monopoly on all first sales of white fish and shellfish in his district, which is the western part of Norway.

Gutters & Glory

The Book was awarded Gold in the highest ranked book-design award in Norway, "Årets vakreste bøker" ("The most beautiful books of the year"). The award is delivered by "Grafill" (The Norwegian Organization for Visual Communication). Comment of the Jury: "As good as Gold. Heart Warming and well-founded anniversary script that catches the timeperiods. Fantastic portraits and picture stories from the Companies history"

Bring the world to your home. Whenever you want.

Optical Fiber Campaign for Norwegian Power Company, "Tussa". The concept was based on using celebrity stand-ins/look a likes from the media-world, to visualize the most important product advantage; flexibility of choice. Text: "Bring the world to your home. Whenever you want". We also focused on the speed and precision of the product. The campaign included ads, leaflets, direct mail, posters, microsite and exhibitions stands.

Mother

A film for Norwegian Centre of Expertice - Maritime

Mother from Havnevik Reklamebyrå on Vimeo.

About the author

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. You can get in follow us via Twitter at @abduzeedo

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Outstanding Advertising Inspiration

paul0v2 — Thu, 19 Aug 2010 13:46:28 +0000

Now days ads are everywhere, it's almost impossible to go somewhere without seeing some kind of ad. The ads that strike me the most are the ones that can combine a good idea with a good execution, and these ads I selected are really interesting and outstanding for that. Check it out!

All enclosed places are too small for smoking.

Autopoint: Feet

Extra Strong Coffee

Keeps food fresh for much longer.

Viera 3D

All movies now on your iPhone. Canal+

Soothes irritated skin.

You know you love it

Hawaiian Tropic Extreme Waterproof

We push you to the limit so you can feel alive again.

Sticks everything safely.

Fish Eaters of the World.

Fresh All Summer.

The world is your playground

Go back in time.

About the author

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Giveaway: D&AD 2009, The Best Advertising and Design in the World

abduzeedo — Wed, 26 May 2010 11:38:48 +0000

TASCHEN has teamed with D&AD to make its previously exclusive and highly-coveted Annual – featuring the year’s best creative work – available to the public. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award – or in the case of exceptional and outstanding work, the rare Black Pencil Award.

The TASCHEN D&AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising.

For further information visit: http://www.dandad.org

Giveaway

We have 2 copies of the D&AD 2009, The Best Advertising and Design in the World book to giveaway to our readers. To participate is very simple, just leave a comment suggesting us books to read, they could be books about design or any other subject.

Inside the Book

About the editor:

The annual D&AD Awards – the industry’s biggest and best – reward outstanding creativity, originality, technical excellence and innovation in design and advertising. D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry.

About the author

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Great Advertising Photography by ED McCulloch

abduzeedo — Thu, 13 May 2010 11:00:11 +0000

The best thing about blogging is that we discover new professionals all the time, and in this post it's not different, it was a suggestion from a reader, and it's this amazing advertising photographer from Salt Lake City Utah called ED McCulloch.

ED has been creating things since he was born way back in the 70's. While in school he studied art and visual communications. He also spent some time studying art direction in South Beach.

Ed works as a collaborative team to help create new and unique images. He feels that through collaboration and teamwork the greatest ideas can be cultivated, nourished and brought to life.

Form more information we highly recommend that you visit ED's website the photos are simply awesome.

Some Photos

See more at www.edshoots.com (open in new window) © ED McCulloch

About the author

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Amazing Advertising Campaign Designs by Limb

paul0v2 — Thu, 05 Nov 2009 14:18:37 +0000

Liem Nguyen aka Limb is a Art Director from Bangkok, Thailand and it's specialized in advertising design. Every one knows that the key to stay alive in the business you have to remain creative and Liem has no problem being creative. His works are not only creative but right on the dot, sending a clear message that will hit you right the way. Enjoy!

My name is Liem, pronounced "Limb". This leave-behind portfolio was designed to clear up any confusion. And also save me from explaining for the 147, 824th time, how to pronounce my name.

For more visit Limb on Behance and LimbTheTreeStem.com

All of my work is inside this little usb drive, so when I go to interviews this is all I bring with me.

Art Directors Club (ADC) Awards

I developed this concept and worked with photographer, Olaf Veltman, to create these call for entries posters for the annual Art Directors Club (ADC) Awards. The ADC wanted to elevate the status of what it takes to win a coveted Gold Cube so these ads depict hard work, dedication, and lack of sleep.

Pepto Bismol

I developed this concept and worked with illustrator, Hyeondo Park, to create this print campaign for Pepto Bismol. A visual pun was created for the term "Food sits well" using a chicken for poultry, a pig for pork, and a cow for beef. I actually met Hyeondo through Behance and this was our first time collaborating on a project. Hats off to him for some hilarious illustrations.

Ippudo

I came up with this poster for an authentic Japanese ramen restaurant in New York called Ippudo. The tear pieces resemble their egg noodles. The ramen is handmade fresh everyday so each piece says "Freshly cut ramen served everyday at Ippudo" followed by the address and phone number.

VICKS

I came up with this concept and worked with photographer, Chad Riley, to create this print campaign for VICKS. The idea is to make a visual pun of the term "stuffed nose" and how VICKS is there for you if one shows up. Because let's face it, who wants a stuffed nose anyways? I had the actual stuffed noses (felt, fur, terry-cloth) made in Singapore by a prop maker. The props ended up looking freaky and weird which actually helps the idea. All the actors are friends of mine who played each part perfectly.

Bounty

I came up with this concept and worked with Gigunda Group to create these posters for Bounty. The strategy was to focus on the absorbency power of the paper towel... so we literally created big spills. In New York we greeted busy commuters with a giant coffee spill. In Los Angeles we greeted all the weekend shoppers with a giant melting popsicle. It took 24 hrs to melt all the way through.

Coinstar

I came up with this concept worked with photographer, Li-Han Lin, to create this print campaign for Coinstar -- a machine that gives you cash for your coins. I wanted something visually simple and iconic. Thus, showcasing broken piggy banks not full of coins but what the potential inside of them could be. No need for a headline if the visual does all the explaining for you. This campaign is currently in various advertising award shows.

NYC Taxi

I designed this bus shelter campaign, and also wrote the copy, for NYC Taxi. It strategically targets people who ride buses instead of taking cabs. I also know first-hand that waiting for a bus in New York sucks.

Advil

I created these print ads for Advil, head-ache medicine. I wanted to do something simple and polarizing, in effect to give people an actual head-ache. This campaign won a Gold Cube at the International Art Director's Club and was featured in the Graphis Annual, as well as CREATIVITY and CMYK Magazine.

Amazing, isn't it?

For more visit Limb on Behance and LimbTheTreeStem.com

About the author

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Great Vintage Advertising and Propaganda

PauloGabriel — Wed, 08 Jul 2009 11:33:13 +0000

Since we're having some cool posts on modern vintage, I thought "why not real vintage"? Vintage ads and propaganda are a true inspiration for every designer, on how they used to set typography, and many other elements through the canvas. So here's some great examples of vintage adversiting and propaganda.

Mainly from the beggining of the last century, these are still really fresh. And for me, what's the most incredible, is the fact that these have been really inspiring people almost 100 years later. That's the power of good design: it is timeless. I hope you enjoy these, and if you got any piece inspired in vintage advertising and propaganda, drop the link in the comments section. Cheers! ;)

About the author

Hello, everyone! I'm Paulo Gabriel, designer from Porto Alegre, Brazil, born in 1984. I have worked as a webdesigner since 2006, but websites and blogs have been a hobby for me since 1999. Here in Abduzeedo, I try to bring only the hot stuff for you... and hope that all of you enjoy my posts! For more cool stuff, you may also follow me on Twitter.

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Video of the Week #31

PauloGabriel — Thu, 08 Jan 2009 16:00:30 +0000

The fact that the last video we've posted here was a car commercial as the one we're posting today has nothing to do with coincidence. It's an awesome thing how these commercials are getting better, and better.

And of course, they are not always the same. Last week's Lexus commercial had a lot of motion graphics, today's video is totally simple, but beautifully done, and I bet you'll love it. Enjoy! ;)

About the author

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Advertising Master: Paul Arden

Youssef Sarhan — Tue, 02 Dec 2008 10:09:56 +0000

As a designer, you are expected to be novel, to create, to design; not to replicate. This industry is possibly one of the most competitive in the world; quite often it is easy to settle for mediocrity. In this article I hope to put in plain words my thoughts on going against the grain and always pushing the barrier on each project. After all, as I say, what’s the ‘worst that could happen?’

The late Paul Arden was a significant figure in advertising, having worked as a creative director at Saatchi & Saatchi during the pinnacle of their advertising might. He was involved with many of their high profile clients and was behind some of Britain’s most unforgettable advertising campaigns.

Throughout this article I’ll be referencing two books written by Arden, ‘Whatever you Think, Think the Opposite’ and ‘It’s not how good you are, It’s how good you want to be.’ I would strongly suggest getting a copy of each as they are incredibly inspirational and will certainly change how you work and respond to future briefs and problems.

They aren’t lengthy or complex but probably the most powerful books I’ve ever read. Psychological, inspiring and matter-of-fact, these books encourage you to reach out for your dreams while at the same time giving you tools of observation that will be useful to you whether you’re in graphic design, industrial design, new media or photography.

An anecdote from ‘Whatever you Think, Think the Opposite’:

There is a story of a professor who was bathing in the river Cherwell in oxford, at a place called Parson’s Pleasure, in which it was the custom to swim naked.

As the professor got out of the pool a punt of undergraduattes glided by, whereupon he grabbed his towel and wrapped it round his head.

The twist in this story is an unlikely way of thinking. The professor solution to the problem was innovative and cleaver.

Arden makes many references to breaking the rules, making bad decisions and taking risks. By going against the grain you will come across something special. Take for example, Dick Fosbury, he was an Olympic high jumper that instead of turning his body towards the bar, he turned his back on it. As a result he set a new world record, the technique has been named after him and is now the standard for jumpers.

Above all, what I learnt from Arden was that you should always tackle the norm with those crazy ideas that you thought would never work. Be willing to take risks even if the stakes are high; because when it comes down to it, it’s those who are willing to persevere in the face of adversity that will go on to achieve great things. You are in control of your success, nobody else is.

I hope this article has interested you and hopefully inspired you to do great things.

About the author

My name is Youssef Sarhan and I am a Graphic Design student at The National College of Art & Design, Ireland. I co-founded WhiteInk with my friend Tim Phelan; which we occasionally write on. I also talk about and give tutorials on motion design at Keyframe Kid. Have a read of either to learn more about who I am and what I do.

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Video of the Week #24

PauloGabriel — Fri, 17 Oct 2008 20:02:20 +0000

It's been such a long time since we had our last video of the week that I has to post some cool videos I found this week. It's about the awesome Hummer, and got a great concept.

The creaters of this ad were really thinking outside the box. These commercials are really great and brilliant at the same time. You'll guys will love it, I know. Enjoy!! Cheers! ;)

About the author

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Cool Wii ad shakes up your browser

Francisco — Mon, 29 Sep 2008 15:32:24 +0000

You have to check out this clever ad on YouTube for a new Wii game. At first you think it looks like a regular YouTube page showing a video clip of the new Wario game. But all the shaking and explosions happening in the clip start to wreak havoc on the whole page.

Check it out:
http://www.youtube.com/experiencewii

via ionoi

About the author

Hi readers!
I'm a Graphic Designer in New York City (Brooklyn!). NY is a hub for design and my posts will try to focus on, but will not be limited to, design related things happening in NY, such as museum exhibits, architecture, events, local artist interviews, galleries, etc. I'm very much into technology and art and how they intersect to make multimedia art installations. Hope you enjoy my posts!
Check out my blog Distracticon.com
My site: www.franciscog.com
Follow me on Twitter

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Video Inspiration: Amazing advert for the Madrid Metro

Francisco — Tue, 16 Sep 2008 01:41:32 +0000

I saw this beautiful advert for the Metro in Madrid and I just had to share it. As you can see, the point of view is from underground, looking up as if the ground was transparent. It's awesome! Check it out.

About the author

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Awesome Clever Advertising

PauloGabriel — Wed, 30 Jul 2008 14:58:31 +0000

One of the biggest challenges when advertising a product, is to come up with an idea that is not obvious, but still is clever enough to deliver the message your client wants. When you do that and still manage to be funny, you hit the jackpot.

Here are some examples of clever advertising and how a simple idea might be just the right one to go with. Remember, complex might not be best way, so stick to simple ideas... most times less is more! Found these on Flickr. Enjoy!

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35 Creative Advertising Campaigns

Wittevrongel — Tue, 08 Jul 2008 15:07:28 +0000

Being interested in advertising and using it as a big inspiration source I'm always on the look out for really cool ads. Today we can experience advertising in all sorts of ways; radio, television, web, etc. However, with all this new media around people still are getting creative with general advertising.

Below is a list of some of the most creative and inspiring advertising campaigns from all over the world. This may take a while to load but it sure is worthy!

About the author

http://kwitt.be/

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http://kwitt.be/

advertising

Super Creative Ad Campaigns by Lorenzo Vitturi

In the world of Advertising creativity is everything and Lorenzo Vitturi sure knows how to pull it off. Born in Venice, Italy, Lorenzo is a photographer/designer with a lot of experience and an amazing portifolio. Check out what and how he gets done.

Freddy Olympics

Big Bang Theatre

MeltinPot

About the author

Sponsored Links:

Impressive Art Direction by Tom Emil Olsen

Proud, Orange & Blue

Coldwater Prawns of Norway

Tire Hotel

SUROFI

Gutters & Glory

Bring the world to your home. Whenever you want.

Mother

About the author

Sponsored Links:

Outstanding Advertising Inspiration

Now days ads are everywhere, it's almost impossible to go somewhere without seeing some kind of ad. The ads that strike me the most are the ones that can combine a good idea with a good execution, and these ads I selected are really interesting and outstanding for that. Check it out!

About the author

Sponsored Links:

Giveaway: D&AD 2009, The Best Advertising and Design in the World

Giveaway

Inside the Book

About the editor:

About the author

Sponsored Links:

Great Advertising Photography by ED McCulloch

The best thing about blogging is that we discover new professionals all the time, and in this post it's not different, it was a suggestion from a reader, and it's this amazing advertising photographer from Salt Lake City Utah called ED McCulloch.

Some Photos

About the author

Sponsored Links:

Amazing Advertising Campaign Designs by Limb

Art Directors Club (ADC) Awards

Pepto Bismol

Ippudo

VICKS

Bounty

Coinstar

NYC Taxi

Advil

About the author

Sponsored Links:

Great Vintage Advertising and Propaganda

About the author

Sponsored Links:

Video of the Week #31

The fact that the last video we've posted here was a car commercial as the one we're posting today has nothing to do with coincidence. It's an awesome thing how these commercials are getting better, and better.

About the author

Sponsored Links:

Advertising Master: Paul Arden

Further Reading:

About the author

Sponsored Links:

Video of the Week #24

It's been such a long time since we had our last video of the week that I has to post some cool videos I found this week. It's about the awesome Hummer, and got a great concept.

About the author

Sponsored Links:

Cool Wii ad shakes up your browser

You have to check out this clever ad on YouTube for a new Wii game. At first you think it looks like a regular YouTube page showing a video clip of the new Wario game. But all the shaking and explosions happening in the clip start to wreak havoc on the whole page.

About the author

Sponsored Links:

Video Inspiration: Amazing advert for the Madrid Metro

I saw this beautiful advert for the Metro in Madrid and I just had to share it. As you can see, the point of view is from underground, looking up as if the ground was transparent. It's awesome! Check it out.

About the author

Sponsored Links:

Awesome Clever Advertising

One of the biggest challenges when advertising a product, is to come up with an idea that is not obvious, but still is clever enough to deliver the message your client wants. When you do that and still manage to be funny, you hit the jackpot.

About the author

Sponsored Links:

35 Creative Advertising Campaigns

About the author

Sponsored Links: