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Logo, Illustration and Package Design

paul0v2 — Thu, 24 Nov 2011 17:35:27 +0000

Today we are going to review some amazing work for DrNo Effects; a vintage guitar effect pedal company. We are going to take a look at DrNo Effects logo, packaging and the awesome guitar pedals they have. The entire line was designed by the Dutch designer Eric Van Der Boom. Ejoy!

Recently I created the logo artwork and packaging design for DrNo Effects, a range of vintage guitar effect pedals. It has been an absolute pleasure to work on this job as I always love to mix graphic design, custom lettering and illustration. This project had all of these elements. I started by doing some rough sketches, and created six different vintage styles, one for each guitar effect. Within each artwork, I tried to reflect the sound and style of the effect. I created custom letters to make every effect unique and special. Finally, I placed the sketches in Illustrator, traced them and added colour.
As I'm a guitar player myself I have to say these vintage guitar effects are truly amazing and really take you back in time. But I guess this goes without saying as Alain Johannes of Queens of the Stone Age is one of the many users of DrNo effects. The effects are produced using the best components and materials available, and every stomp box is 100% handmade by DrNo himself.

- Eric Van Der Boom

For more from Eric visit boomartwork.com

About the author

Hi there! I'm Paulo Canabarro, 26 year old web designer - paulocanabarro.com I'm from Brazil currently living and working out of Providence RI, USA. I'm truly passionate about design of all kinds, finding and sharing inspiration here has become part of my life. If you like to know more about me or get in touch visit my website paulocanabarro.com Stock me at Twitter and Dribbble

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RAWZ Logo Design Process

abduzeedo — Mon, 14 Nov 2011 02:08:53 +0000

We over at Abduzeedo always think in ways to find great inspiration to be featured on the blog as well as help people to promote their work. It's quite hard sometimes to curate the amout of work we receive via email and social network links. That was the context that we had in mind when we created RAWZ. We wanted a simple way for people share their work and inspiration with us, it would be a raw version of Abduzeedo. No curation.

The idea for the logo also was inspired by the concept of being raw. No symbol just the word and a very customized typoface. So in this sort of tutorial, case study we will show you the steps that took to us to come up with the logo.

Step 1 - References

The word RAWZ is very short and it has some nice characters to play with like A, W and Z. The idea was come up with a very simple font with no much details, as the name suggested, very raw style. Looking for some inspiration we found some nice examples of how to play with characters, especially the well known Avant Garde and of course the classic from the 80s Over the Top.

Step 2 - Sketches

With some references and ideas in mind it was time to sketch them out. That is without any doubt one of the most important parts of the process because you can try lots of variations very quickly. You can also see if the idea you had was as nice in real life as it was in your head.

Step 3 - Computer

After a few sketches we got a quite interest idea to explore in terms of typography so it was time to open Illustrator and make it happen. Using the Line Segment Tool and the Pen Tool we created the letters. As you can see, we started with the A then with that symbol we created the W by flipping it vertically and duplicating it. There are some other interesting details like deleting part of the middle area of the W, connecting the Z and the R.

Step 4

Once we finishing creating the paths we started playing with stroke sizes and edge styles. In this case we tried rounded edges but it wasn't that raw hah! Also the R wasn't right because of the angle of the top part.

Step 5

The first thing to do here was to created a simplified version of the R. Also we went back to sharp edges. But the angle wasn't right.

Step 6

Time to keep the lines straight. The A and W break the baseline and the to alignment creating a really nice effect. Also we tried lighter and bolder versions here until we decided that this one was the best.

Step 7

In order to give a stylish look we decided to add a hairline inner stroke in the center of the word. It created a really nice effect sort of mixing vintage with a very modern fontface.

Conclusion

To make it a little bit friendlier we added some rounded corners, very subtle but it definitely gives a nice touch.

As you can see in this quick case study, creating a logo is much more than playing with Illustrator, there's always some goals to reach and message to pass along. Tutorials don't exactly show the whole creative process but they give you an idea of the workflow. I hope that might help you to come up with your own workflow in the future.

For more information and to submit your inspiration and work to us visit http://raw.abduzeedo.com/

About the author

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. You can get in follow us via Twitter at @abduzeedo

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Book Suggestion: Designing Brand Identity

abduzeedo — Tue, 25 Oct 2011 05:22:09 +0000

The book suggestion of this week is about branding and it's a recommendation from one of our favorite graphic designers out there, Roger Oddone. The book is called Designing Brand Identity: An Essential Guide for the Whole Branding Team and it covers everything you need to know about branding, from its definition to how come up with the most efficient strategy.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

Video

Images

Buy the book now

About the author

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Logo Design: Books

PauloGabriel — Thu, 31 Mar 2011 04:20:25 +0000

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with roads... today it's all about logos with books!

As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;)

About the author

Hello, everyone! I'm Paulo Gabriel, designer from Porto Alegre, Brazil, born in 1984. I have worked as a webdesigner since 2006, but websites and blogs have been a hobby for me since 1999. Here in Abduzeedo, I try to bring only the hot stuff for you... and hope that all of you enjoy my posts! For more cool stuff, you may also follow me on Twitter.

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Logo Design: Roads

PauloGabriel — Thu, 24 Mar 2011 14:33:55 +0000

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with horses... today it's all about logos with roads!

As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;)

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Logo Design: Horses

PauloGabriel — Thu, 17 Mar 2011 03:39:30 +0000

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with wolves... today it's all about logos with horses!

As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;)

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Logo Design: Wolves

PauloGabriel — Thu, 10 Mar 2011 10:47:40 +0000

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with whales... today it's all about logos with wolves!

As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;)

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Logo Design: Whales

PauloGabriel — Thu, 03 Mar 2011 03:10:37 +0000

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with glasses... today it's all about logos with whales!

As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;)

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Logo Design: Glasses

PauloGabriel — Thu, 24 Feb 2011 17:59:32 +0000

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with letters... today it's all about logos with glasses!

As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;)

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Logo Design: Letters

PauloGabriel — Thu, 17 Feb 2011 18:07:15 +0000

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with stars... today it's all about logos with letters!

As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;)

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Logo Design: Waves

PauloGabriel — Thu, 10 Feb 2011 02:00:01 +0000

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with stars... today it's all about logos with waves!

As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;)

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Logo Design: Stars

PauloGabriel — Wed, 02 Feb 2011 11:32:15 +0000

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with peppers... today it's all about logos with stars!

As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;)

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Logo Design: Pepper

PauloGabriel — Thu, 20 Jan 2011 11:14:10 +0000

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on coffee logos... today it's all about logos with peppers!

As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;)

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Logo Design: Coffee

PauloGabriel — Thu, 13 Jan 2011 03:12:47 +0000

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos with butterflies... today it's all about coffee logos! That includes coffee brands and coffee shops.

As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;)

Starbucks Logos

Original logo.

1992 thru 2010.

Latest design.

And I couldn't miss this one ;p

For more on the Starbucks logo, check out this awesome post at Logoblink.

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Logo Design: Butterflies

PauloGabriel — Fri, 07 Jan 2011 02:00:09 +0000

The Logo Design series is up and running! We're thinking ahead and we want to find new ways to sort these listings. Last week we had a post on logos lions... today it's all about logos with butterflies!

As usual, we'll search for logos in these galleries: Logopond, Logo Faves, Logo Moose, Logo from Dreams, Logo Gala, WS Logos, The Logo Mix and Wolda. We hope you all enjoy our selection! Cheers. ;)